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There are some REALLY great deals to be had right now! But you won't get them if you just pay the sticker price every time you make a purchase. Sometimes you gotta work a little for those savings! Consumers are cash-strapped these days and businesses are hurting big time. How do we meet in the middle? With negotiating!

Whether it's a big-ticket item like a car or smaller necessities, you can strike a bargain ... if you know the right way to go about it. Let's look at some key strategies for negotiating and then we'll show you how to put them into action in specific situations.

Next: A win-win situation